"Discover your own path to entrepreneurship and make your mark in the world"

In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, redefines our perceptions, revealing a diverse array of entrepreneurial paths that are open to anyone with the drive to create value through innovation. Drawing from her thirty-year career and interactions with more than 20,000 students, Rosenkopf offers a compelling roadmap for entrepreneurial success.

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9781613631850
Published: April 2025
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9781613631850
Published: April 2025
Buy
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Product Details

Print length
144 Pages, 5.50 x 8.50 in
Language
English
Publisher
Penn Press/Wharton School Press
Publication Date
April 22, 2025
ISBN-10
1613631855
ISBN-13
978-1613631850

7 Paths for Unleashing Successful Startups and Creating Value through Innovation

From Amy Errett’s disruption of the hair care industry with Madison Reed to Jarrid Tingle’s mission to diversify venture funding through Harlem Capital, the book showcases a rich tapestry of founders who have carved their own unique paths. These inspiring stories reveal that entrepreneurship is not a one-size-fits-all endeavor, but a realm of possibilities limited only by one’s imagination and determination.

Unstoppable Entrepreneurs masterfully captures the doubts, fears, setbacks, and more importantly, the drive to overcome those challenges, which is the hallmark of entrepreneurship. In a series of vignettes and interviews, Lori Rosenkopf outlines the different and highly specific models successful entrepreneurs have used to address market failures, inefficiencies, and unmet needs. UnstoppableEntrepreneurs should be required reading for anyone dreaming about—or struggling with—being an entrepreneur.
Ali Velshi, Host, MSNBC's Velshi, and Author, Small Acts of Courage
Lori Rosenkopf demolishes the myth that there is one right way to launch a high-growth startup, revealing the many paths to entrepreneurial success through vivid stories and actionable frameworks. Through her deep interviews with many founders, she shows how anyone can create value through innovation. This is the book I wish every aspiring entrepreneur could read before starting out.
Ethan Mollick, New York Times-Bestselling Author, Co-Intelligence: Living and Working with AI
In Unstoppable Entrepreneurs, Lori Rosenkopf looks beyond celebrity entrepreneurs to showcase a new set of role models who are pursuing different paths to create and build financial and social value. You will find inspiration in the captivating stories Rosenkopf shares of entrepreneurs finding their purpose, expanding their impact, and importantly, persisting in the face of obstacles. Better yet, the lessons Rosenkopf distills across the stories provide a checklist that can motivate innovation and entrepreneurship across the economy.
Vivian Wu, Managing Partner, Ventures, Chan Zuckerberg Initiative
This gem cuts through all the nonsense and hollow hype about how to start and build a great company. Lori Rosenkopf’s page-turner is packed with instructive stories and studies about seven different entrepreneurship adventures. Unstoppable Entrepreneurs will help you choose the right path and show you how to travel down it—whether you are starting a new organization, sparking innovation in an established firm, or funding fellow entrepreneurs.
Robert I. Sutton, Stanford Professor (Emeritus) and New York Times-Bestselling Author, Scaling Up Excellence and The Friction Project (with Huggy Rao)